!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/aHpTAORiNfuCNosFAbClHunDmok.webp?width=3840&height=2161)
:):
ShyLemonade is a satirical clothing brand inspired by playful nostalgia, internet humor, and outsider energy. I created the full brand identity system including the logo, typography, icons, patterns, and supporting assets.
Brand Identity | Logo Design
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2020
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/cnfqb3SjpmCP9wRXxwL4AjADS8.webp?width=3236&height=2161)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/L47rEVnSfRtARzdNn8p17mfLvEs.webp?width=2161&height=2737)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/zeAZWbyh0L9arhIdWxnAH4CYXmk.webp?width=3841&height=2161)
Slightly, but also totally, unhinged.
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/s44waOgdtoFehIxxQgp6F3HHd4U.webp?width=3841&height=2161)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/Egn0yrNg1twaQGn4egY6PzN3jQA.webp?width=3841&height=2161)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/0IeGazWZJTy4xUnY0vjavWYSXrU.webp?width=3841&height=2161)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/QxkUMVXzufBbB8gElIuk5dEXZI.webp?width=2044&height=2555)
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/T2eQteiChXovwPIkX1usDvimng.webp?width=3841&height=2161)
Just really weird.
!["[Title] — brand and logo design by Alexander Viator"](https://framerusercontent.com/images/Qf7qD8AKXgRwrcgz08QVKC6GcXQ.webp?width=3841&height=2161)
