I'm Alex Viator [vee-uh-tar], a brand and web designer based in Northwest Arkansas. I've been working in design since 2019, focused on logo, brand identity, and web work for companies that want their work to feel as good as it looks.
The work I'm most proud of comes from understanding a business before I try to design for it. A brand rooted in what a company actually is will always outlast one built around how it wants to look, and I care about the craft, but I care more about the people behind it.
Everything a company becomes proceeds from how it was designed to be seen, understood, and remembered. That's the work I'm interested in making, and the kind of partnership I'm interested in keeping.
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